<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Impulse Media Hub | Field notes.</title><description>Notes from the field on alternative app stores, OEM channels, telecom distribution, web-native formats and everything else that sits outside the standard route to market for mobile games.</description><link>https://www.impulsemediahub.com/</link><language>en-US</language><item><title>Web-native games are quietly reshaping mobile distribution</title><link>https://www.impulsemediahub.com/blog/web-native-games-rising/</link><guid isPermaLink="true">https://www.impulsemediahub.com/blog/web-native-games-rising/</guid><description>HTML5 game distribution is no longer a fallback channel. Here&apos;s why the web-native stack is becoming the most interesting distribution layer for a specific class of mobile titles.</description><pubDate>Mon, 11 May 2026 00:00:00 GMT</pubDate><category>web-native</category><category>html5</category><category>distribution</category><author>Impulse Media Hub</author></item><item><title>OEM partnerships are a quietly great channel for indies</title><link>https://www.impulsemediahub.com/blog/oem-partnerships-indie/</link><guid isPermaLink="true">https://www.impulsemediahub.com/blog/oem-partnerships-indie/</guid><description>Most indies write off OEM deals as enterprise-only. They&apos;re missing a channel that often outperforms the dominant storefronts on revenue share, exposure and audience fit.</description><pubDate>Mon, 04 May 2026 00:00:00 GMT</pubDate><category>oem</category><category>distribution</category><category>indie</category><author>Impulse Media Hub</author></item><item><title>The state of alternative app stores in 2026</title><link>https://www.impulsemediahub.com/blog/alternative-app-stores-2026/</link><guid isPermaLink="true">https://www.impulsemediahub.com/blog/alternative-app-stores-2026/</guid><description>Alternative app stores are no longer a curiosity, they&apos;re a real distribution channel. Where they stand at the end of Q2 2026, and what publishers should do about it.</description><pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate><category>alt-stores</category><category>industry</category><category>distribution</category><author>Impulse Media Hub</author></item></channel></rss>