Notes from the field on alternative app stores, OEM channels, telecom distribution, web-native formats and everything else that sits outside the standard route to market for mobile games.
HTML5 game distribution is no longer a fallback channel. Here's why the web-native stack is becoming the most interesting distribution layer for a specific class of mobile titles.
Most indies write off OEM deals as enterprise-only. They're missing a channel that often outperforms the dominant storefronts on revenue share, exposure and audience fit.
Alternative app stores are no longer a curiosity, they're a real distribution channel. Where they stand at the end of Q2 2026, and what publishers should do about it.