Notes from the field on alternative app stores, OEM channels, telecom distribution, web-native formats and everything else that sits outside the standard route to market for mobile games.
Gaming is ~40% of carrier-billing usage and 58% of DCB users are unbanked. Here's why direct carrier billing lifts conversion where cards fail, and how to integrate it.
Instant HTML5 games launch in one tap inside Telegram, TikTok and Messenger — no store, no download. The channel playbook for publishers, and which titles win there.
A publisher's decision guide to the three big OEM app stores: revenue share, regional reach, onboarding friction, and placement types compared side by side.
Poki, CrazyGames, WebGPU, PWA — the complete guide to web-native game distribution in 2026: leading portals, realistic CPMs, and a 12-week launch playbook.
Most indies write off OEM deals as enterprise-only. They're missing a channel that often outperforms the dominant storefronts on revenue share, exposure and audience fit.
Alternative app stores are no longer a curiosity, they're a real distribution channel. Where they stand at the end of Q2 2026, and what publishers should do about it.